Air Transport Services Group

Digital Marketing Specialist

Position:  Digital marketing Specialist Base Pay:  Commensurate with experience
Employee Type: Full Time Leads Others: 
Required Education: AS Degree or higher Required Experience: 2 + years digital marketing
Travel Required:  Position Close Date:

Air Transport Services Group, Inc. is a leading provider of air cargo transportation and related services to domestic and foreign air carriers and other companies that outsource their air cargo lift requirements. Through its principal subsidiaries, including three airlines with separate and distinct U.S. FAA Part 121 Air Carrier certificates, ATSG provides air cargo lift, aircraft leasing, aircraft maintenance services, airport ground services, lease and repair of ground support equipment, specialized transportation management, and air charter brokerage services.

What you will do:

The Digital Marketing Specialist will develop written and multi-media content for all external digital platforms in the network. This role is responsible for developing content that is optimized for digital platforms and enhances engagement for recruiting and B2B brand building. A high degree of initiative and to provide traffic generation using key social media and SEO toolsets like (but not limited to): Google Analytics, Facebook, Twitter, LinkedIn, YouTube, Instagram, etc.  .Grow and develop followers, build online relationships, use organic keyword development to build more visible brands across our multiple business units to assist in sales and recruiting.

  • Create content for all network digital platforms to include web, video, social media and others as needed
  • Maintains digital style guide to ensure consistency across all channels
  • Provide support for other content creators as needed
  • Adhere to strict deadlines, ensuring that deliverables are published in a timely manner
  • Works closely with other team members to ensure content is accompanied by the appropriate visuals, such as photos and and graphics for maximum impact
  • Remains at the forefront of digital developments and best practicesto build new tools or ideas
  • Other duties as assigned

What you need:

  • Associates Degree in Marketing, Graphic Design or Communications 
  • 2 years Digital Marketing experience in a medium to large size company
  • Excellent Oral and written communication skills
  • Comprehensive understanding of how to craft and edit optimized content to improve search engine rankings and consumer engagement
  • Demonstated ability to deliver results in multi-channel marketing
  • Ability to communicate in various media
  • Skilled at conveying complex technological ideas in simple and concise ways that elevate brand awareness
  • Ability to master online platforms quickly 
  • Strong familiarity with social media, interactive/digital media, search engine optimization, and web design/management
  • Ability to independently manage projects across a wide spectrum of personnel and priorities within a large organization that has multiple divisions covering a large geographic business footprint.

Preferred skills

  • Bachelor's Degree